The number of email users grows at an astounding rate each year, and it anticipates that there will be over 4.2b users by the end of 2022. Aside from the fact that email is still one of the most popular methods of corporate communication, these figures illustrate that email marketing is still a highly successful way of reaching out to potential clients - if not vital to get the most out of a marketing campaign.

 

Given that over 293 billion emails sending every day, it's impossible not to pose the question. How can you make your firm highlight in a sea of emails and improve sales by raising open and click-through rates?


 

1.    Get Personal, But Set Boundaries

There is no doubt that an email customization is a terrific approach that has incredible benefits for your mail marketing. Personalized promotional mailings had 29 % higher unique open rates & 41 percent higher unique click rates than non-personalized mailings, according to Invesp. The advantages extend even further. According to Epson's study, 80 percent of buyers are more likely to buy from a brand that gives a personalized experience.

 

While it is beneficial to familiarize yourself with your consumers, you must be cautious not to cross the line. Overusing names can make you appear strange to your customers and harm your reputation.

 

It is when having the correct client data that might come in handy. Another customization option is to use general user data, like date of birth.

 

How can you make your organization stand out in a sea of emails and improve sales by raising open and click-through rates? Of Experian, birthday emails earn 342 percent more revenue per email, 179 percent more unique click rates, & 481 percent more transaction rates than advertising emails. It appears to be a compelling incentive to incorporate personalization emails into your email marketing efforts.




 

However, remember that customization entails simply including each customer's name in the email. There are other additional options, & it is up to you to try and choose which option works best for your email list.

 

2.    Maintain As Few Topic Lines As Feasible

47% of email receivers open emails only based on the subject line, & tailored emails are 22 percent more likely to be opened. It demonstrates the importance of subject lines in the effectiveness of your email marketing campaign. However, data shows that it is not only the substance that should consider but also the number of characters employed. Email subject lines of 6-10 words are the most likely to get opened. Another fact in your favor is that subject lines with a sense of urgency or exclusivity have a 22% higher availability frequency.

 

What appears to be an easy one-liner can take a long time to perfect. Subject lines may make & break the success of your campaign. So, the next time you create one, remember that the more you can say with less, the better your chances of a successful campaign.

 

3.    Choose The Best Time To Send Emails

Regarding the success percentage of your email campaigns, timing is essential. You are certainly hoping for a higher open and click-through rate; thus, timing is an important consideration. Another reason is loyal users may wish to interact with your content (share with friends & on social media, etc.). Keeping this in mind, you should use all available resources to establish the optimal time for them.

 

The concept of a worldwide transmitting time does not exist. The type of business you manage is also a significant consideration. On average, 51 % of businesses are presently adopting automation, which is not surprising given the abundance of marketing automation solutions available to help you perform extensive multivariate testing to determine the best time to message your users. As a result, your firm will save time and money while focusing on the most critical aspects of its email marketing strategy.

 

With technologies like these, you can add AI delivery, which means that the automation software learns what connects most with your audience by tracking their activities. Based on previous behavior, it takes a set amount of time (from when people enter your email list) to intelligently decide when consumers engage most with your app. As a result, your communications will reach users at the appropriate time. This email optimization will save you time and money that you would otherwise spend on poor email marketing tactics.

 

4.    Distribute Freebies

Promotional gifts can increase the number of subscribers and your income. You may be wary of giving stuff out for free, but this type of promotional content is what many subscribers desire & are willing to give you their email addresses. Freebies like templates & tools are the most popular, with click-through rates ranging from 26% to 66%.

 

However, more than you want your email list to grow, there are rules to follow, which we call the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act). Every email must include a relevant topic line, your commercial email address at the bottom, and an unsubscribe button, with no exclusions.

 


 

5.    Send Emails That Are Mobile-Friendly

Consider sending a visually appealing email. When you open it on your phone, however, the photos are missing, and the design is sloppy as your subscribers cannot interact with you. This condition can have an important impact on the success of your campaign.

 

Here are some basic design tips to help your marketing approach avoid your subscribers' dislikes:

  • Make one-column emails.
  • Important text should be centered.
  • Create a call-to-action button that is simple to tap.
  • Increase the text size.
  • Showcase small images

 

80% of Internet users own cell phones, and this figure anticipates to rise in the coming years. As a result, a mobile-friendly design should be part of your email marketing plan at all times. Deliver high-quality emails to your readers no matter where they view them.

 

6.    Segmentation Of Subscriber 

Segmenting your email lists allows you to communicate directly and logically with your subscribers, giving them the necessary information at the appropriate time. If you do it correctly, the outcomes will be certain. Optimove found that the target groups with up to 150 customers had a $1.90 boost per customer in their research on the effectiveness of segmentation for marketing efforts. The most significant increase watches in groups of 1,500 or more. It demonstrates that the greater the group size, the greater the variety of feasible campaign results.

Businesses that use email segmentation saw a 24 % increase in sales, according to Lyris' Annual Email Optimizer Report. Subscribers prefer receiving information relevant to their likes and dislikes because it offers a seamless customer experience. Keep this in mind, and it is critical to segment your lists to increase engagement correctly.

 

Here are some quick and easy segmentation ideas to get you started:

·   Demographic data segmentation - One of the most fundamental methods to segment your list is through demographic data (gender, age, location, income level, firm position, etc.). If you own a clothes store, understanding the gender of your consumers is critical information. However, demographics such as company position are crucial if you are a business-to-business software developer.

·   Email engagement segmentation - This may appear simple but significantly impacts overall performance. The open & click-through rates are the most important KPIs in this case. You can use this segmentation to distinguish between active & inactive users (e.g., someone who hasn't opened your email in the last 90 days). After creating this area, you can target inactive users with a one-of-a-kind re-engaging campaign.

·   Segmentation based on previous purchases is another easy yet effective technique to improve your targeting. You can start by recommending similar purchases made by these customers. Assume a customer bought a hair product from your website. You can make an educated guess about when this product will be out of stock and send an email to the same user advising them to reorder in advance.

·   Position in the sales funnel segmentation - Personalizing your content by segmenting your customers based on where they are in the sales funnel is a successful strategy. The idea is that you can't utilize the same messaging to target users at the bottom of the funnel as those at the top. Send generic emails with diverse things or features if they are at the bottom - a group of brand-new subscribers. If they've already signed up for your newsletter and interacted with your content, you may use that information to specifically target them.

 

7.    Reactivate Customers

If you do not work hard to send entertaining and useful material, you will lose around a quarter of your subscribers yearly. Although email list degeneration is unavoidable, it can somewhat mitigate it. So, how do you keep your subscribers active, & how do you reactivate dormant members?

 

Before you begin, you must first define what inaction means:

  • What does inactivity mean to you, and how long will it last? Will it be inactive for three, six, or nine months? Consider what your subscribers aren't doing that meets your inactive requirement. They don't log in as often as they used to, or maybe they haven't bought anything in the last month?
  • Consider all the actions your subscribers take or do not take that meet your inactive criterion. Many businesses, for example, want to involve their subscribers as much as possible. As a result, they send out many emails that their subscribers disregard. Never underestimate the power of a well-designed email, either. If your emails aren't user-friendly and mobile-friendly, they may be marked as spam, deleted, or never opened.

 

You must first answer the questions about the right strategy before focusing on the re-engagement campaign design. There are several creative ways to carry out the take-back, and some choose "we miss you" promotions, discounts, and promo codes - or even both.

 

Win-back campaigns are not always easy. However, organizations that spend on re-engaging efforts in their email marketing receive a $28.50 return on investment for every $1 spent. It means that reactivating inactive customers costs less than acquiring new ones.

 

Whatever method you employ, you may send a certain number of emails and have no response from your subscribers. In this case, asking them about their email choices is advisable, and allow them to choose whether or not to receive your emails in the future. Regardless of your plan, spending resources on subscribers who will never return is better for your email marketing success than cleaning up your email list.

 


Conclusion

The most effective strategy to discover what works best for your company is always to test your email messages. It will spare you from typos, errors, bounces, and other problems that could have avoids if you had sent out test emails before the official ones.

 

It is also vital to highlight that it should not test on a sporadic basis but rather on an ongoing basis. Testing various variations of the same email campaign will give you a wealth of information about how your subscribers react. You'll understand what works effectively and what has to improve in your future efforts.

 

Having many growth and success opportunities makes email marketing both difficult and thrilling. It is an excellent foundation for developing well-planned plans that, when properly implemented, will result in increased sales. Putting in significant effort to communicate with your subscribers on their road to becoming loyal clients will put you ahead of your competitors. If you want to increase your sales through our email marketing strategies contact us now.