How Much Store Design Impact Your E-commerce Business
E-commerce is the new way to do business in this
modern day and age. But it is a bit of task to develop an appropriate and
interactive e-commerce store design for a business. Consider
how many times have you spotted something beautiful to buy online. But got
thrown off once you opened the e-commerce interface. It is because the store is
not interactive, and responsive enough to facilitate your purchase. So, you
have to make the e-commerce store for a business engaging by
working on it visual, and graphic aspects to make the user stick around. A good
e-commerce interface is the one that not only attracts the users but finalizes
the purchase. so you have to be on top of all the areas of functioning. This
blog will help you in achieving an effective e-commerce store.
Give Customers Ease in Choosing:
The key to developing a successful e-commerce
store design site is to make it user-friendly. That means to make things as
convenient for the user as possible. Obviously, no one wants to go into
extensive search before getting to their desired destination. In an e-commerce store, while
the user is selecting any product. Your interface should be allowed leverage to
the user to filter their required product by entering its specifications.
Rather than growing through whole website for it. It is particular applicable
to clothes and shoes shopping. Where you have to search for your size and other
specifications. A more responsive and efficient e-commerce site is best suited
for an e-commerce store.
Make you Interface Flexible:
For a successful e-commerce store design
site. You have to remove all kinds of rigidity from your design. The user likes
to use an interface that is risk-free and offers the freedom to explore. Rather
than one that bounds them in some aspect. For example, if a user has selected
any product and suddenly changes his mind that he wants the other one. Then
your e-commerce site should be flexible enough to allow him to cancel or change
his selection. Your design should allow free navigation to the user. So that he
gets familiar with the interface before actually opting for a purchase.
Usually, flexible e-commerce sites have more visitors and businesses as
compared to rigid interface designs.
Make the Search Option Prominent:
The first thing that any user will look at in an
e-commerce store design site is a search bar to access products of his choice.
So, making the search option prominent and easily accessible. It should be one
of the main objectives while designing an e-commerce interface.
Consider, once a user made up his mind to buy some products from your online
store. And after accessing your site could not proceed further. Just because he
could not find the search button. How bad would you feel to lose these types of
potential customers every day? Most of the topnotch e-commerce sites have made
the search bar key focus in the design layout to make it impossible to ignore
it. One such example is amazon.com
which has a very prominent search bar on their home page.
Make Interface Responsive:
The key to making your e-commerce site
user-friendly is by enhancing its responsive and interactive aspects. You have
to make the user feel like he is actually interacting with the interface. It
should give users answers to questions, outputs that are searched and tell them
availability and unavailability of products. It should make each and everything
clear for user to facilitate his convenience. Uncertainty of any kind can be a big
mood killer for the user, and he may go on to some other alternative. For
example, if user is searching a product with certain specifications, then if
it’s available it should be shown instantly and is it’s unavailable then a
quick message of out of stock can be convenient enough for the user.
Keep the Functionalities Simple:
One of the key aspects for making your e-commerce
site successful is to keep it simple and avoid complications. You may get
caught up in the hype of making your interface sophisticated and high-tech, but
the most proven secret of success is to keep it easily operable for the user.
Consider a case where a user is really interested in buying something from your
store but could not operate your interface because of its complex functionalities
than it a big setback for your site. Don’t overstuff your site with unnecessary
things and make it look appealing to the customers. Keep core functionalities
like buttons and dropdown menus easily accessible and operable.
Make your Interface More Visual and Graphic:
The aesthetics of an e-commerce site also hold a
significant place as they can enhance the outlook of it. It is not only about
how it functions anymore because there are thousands of e-commerce interfaces
that are ok in their functionality, but there are few who get the most traffic.
It is because of the ability of these interfaces to grab the attention of the
user. It is human nature that it gets attracted to more graphic and colorful
theme in anything, same goes for e-commerce sites. You have to incorporate
attractive HD pictures, colourful themes and fonts, moving objects to make the
user stick around on your site.
Keep your ‘Shopping Cart’ Option Prominent:
It is perhaps one of the most important aspect
for a successful e-commerce site. The reason behind it is that if you have done
everything right until now from grabbing user attention and facilitating
navigation through the page, but your shopping cart button is not visible to
the user, then all your efforts are in vain. This is the main purpose of taking
all the prior measures to make the purchase possible so try to keep the
shopping cart option prominent and buttons like ‘add to cart’ easily
accessible.
Give Product Preview:
The use of proper hashtags can also help you increase your Instagram following. The old concept of bombarding your post with different hashtags has changed now because it will yield no good. You have to be smarter while using hashtags on your Instagram posts now. Some of the techniques to incorporate better hashtags on your post are given below:
- Make use of relevant hashtags which include the terms that are linked to niche of your business. This can expose your Instagram page to the audience that is searching for pages operating in your domain and increase your following.
- Use popular hashtags related to your niche. It will really boost your Instagram activity and increase your number of followers as well. There are many tools that can give you the listings of most popular keywords of different fields.
- Try to use unique hashtags for different Instagram posts as it will also help to derive variety of audience to your page.
- Use hashtags that are more purposeful and determine the essence of your work. Like for example if you have an Instagram page for sportswear, then you can use popular hashtags like #sports, #fitness or #fitness wear. In this way, you will also derive audience on your page, and your posts will also make some sense.
- Use popular hashtags of your niche on Instagram stories of your page. If you use the most popular hashtags, then the audience that will search for them may also come across your story.
Integrate Social Media:
The importance of social media is undeniable in this day and age so incorporating it in your e-commerce store can be an additional plus for your site. The social media integration in the design of site can make it highly convenient for the user to jump off from your store any other platform. It is easier said than done because the positioning of social media links is not a walk in the park. You have to keep them at place where they don’t overshadow the core functionalities of the site. Also, make sure, you don’t completely hide them as it will kill the purpose of incorporating them.
Give your Contact Details:
No matter how much user-friendly your e-commerce site is, still there will be queries from customers to be answered. So, to cater this, you should have a detailed contact information from phone number to social media profiles of your company. This will be helpful in facilitating user in case of any uncertainty. Also, try to be more engaging to your audience by interacting with them on social media platforms. Answer their questions individually and assist them incase of any issues. This will leave a strong customer-care image of your e-commerce site, and it will enhance your overall reputation in the market.
All the above information can be helpful in making your e-commerce website standout among the lot and can give leave a good impression of your site among customers. For best e-commerce services contact NetMaticO.