How to Get More Followers on Instagram?
Today, the world is considered as a global village due to the ease of connectivity among people living in different continents. In this community building across the globe. Social media platforms have played a pivotal role. They have made people come closer and interact with each other. In this way, people from different races, religions, cultures can exchange their experiences, and a feeling of global harmony is developed. This blog will tell you an insight about how to get more followers on Instagram.
While we are talking about social media platforms. Instagram is not an unknown name and is amongst the most popular Social media platforms right now. There are around 800-900 million active users on Instagram right now, and the number is increasing every day. Everyone wants to get popular on Instagram and have a huge number of followers. There are various techniques and methods that can be adapted to increase followers on Instagram.
Use Simple But Concrete Username and Bio:
Username and bio are the primary information that a visitor on your Instagram page sees. So it better be good because as the first impression is the last impression. The username should be kept simple and understandable for audience. So that it is easily searchable. A complicated username will not encourage your potential visitor to search it because of inconvenience.
It may seem a small thing, but it is how the social media world operates. The user wants ease and comfort for every move that they make. In case of any hurdles, they just quit the idea and move on. The username should also be relevant to the content and scope of your page. Otherwise it will sound illogical.
After username, bio of any Instagram page is the other thing that pops out in front of the viewer prior to other material on the page. So importance of a good bio is also undeniable. Try to keep your bio brief but concrete that explains the scope and vision behind your page. Because a lengthy bio may get the visitor bored. It should suggest an idea of the nature of content posted on the page to make the audience stick around.
By Posting Informative and Engaging Posts:
The quality of your post can influence the number of your followers on Instagram. If you have business profile on Instagram. Then you should create blogs that give all the detailed information about your business. The importance of incorporating visual aid in the post is also undeniable. It prevents the viewer from getting bored. For example, if you have to buy some kind of clothing say jackets. Then you should post pictures of your products.
Product with all the description and specifications for user to have an idea what it’s all about. Even though this is a technique that does not show desired results straightaway. But once you start getting followers, it is an uphill ride from there on.
Another very effective way to increase the number of followers on Instagram is, to be more interactive and engaging with the audience. There are many ways to engage your target audience of Instagram. Some of them are given below:
Effective Way to Increase Number of Followers:
- You can engage viewers by asking them to share their pictures, and you can post it on Instagram story.
- Posting popular and relevant material can also be very helpful like sharing videos and photos of celebrities to endorse your product. The more graphics and visually strong the content is, more the interest of the audience.
- Conducting some kind of contest on your public page can also be helpful in attracting audience on your Instagram page.
- Posting about limited edition offers like sales etc. be very effective in getting more followers on Instagram.
- Whenever someone comments or asks a question on your page. Try to cater them individually rather than posting similar kind of promotional message again and again.
- Try to be more elaborative in the descriptions of your posts. Because it will also increase the interest of the viewer. Portraying a storyline or incorporating quotes could be a reading pleasure for some.
- Posting content that is trendy and about popular latest happenings can also be very beneficial for deriving audience.
Update Your Pages Everyday:
Apart from all the ways mentioned above, another important thing to expand your follower list is by posting regularly on Instagram. The results of this method may be farfetched but certain because of the audience. You are trying to target will never follow a page that posts once in a blue moon. The viewer wants update every single day. if not earlier otherwise they will lose interest. There are thousands of examples of Instagram pages who started very nicely gaining a lot of followers. But as they increase the delay between their posts, people started unfollowing them, and things fell apart. So, try to update your audience about what you are up to through interactive posts and Instagram stories.
Using Instagram Marketing
Just like Facebook, Instagram also gives the option of paid marketing to its user. Where they can expose their product to their target audience by paying a certain amount. Instagram will post ads of your products on explore fee, and as we know there is a huge audience watching them. There is great chance of your followers list to expand in no time. The price for ads may vary depending upon different factors like:
- Relevancy of the ad.
- Targeted audience
- Creative view
- Scope of the product
- Demographic location
Running a paid marketing campaign for your page may be little expensive option, but it is surely one of the most effective ones.
Through Engagement Groups on Instagram:
Joining different engagement groups on Instagram can also boost your presence. These engagement groups can help you get connected to a community on Instagram. That can get you more following, likes and comments. There are generally two types of Instagram engagement groups which are given below:
DM Engagement Groups:
In this type of group, the interaction between different group members is done through DM. Whenever a member posts something new on Instagram, he lets other members know about it. All the members will like and comment on the new post as soon as possible. There is no fixed time for a member to like the new post of a fellow. it is done before any member posts his own new post.
In this way, when a popular group member with huge audience likes or comments on your post. There is a chance of his followers to follow your page as well. DM engagement group forms a closely knitted Instagram community that help out each other their promotional needs.
Also, if you are lucky enough to get in touch with a group member that generates content of your niche. Then both parties can post each other’s pages on their posts. This will do a world of good to your Instagram presence as there is a great chance of heavy traffic being shared mutually. You can also use other social media platforms like Twitter and Facebook to connect to people. Who work in similar niche and then link to them on Instagram as well.
Telegram Engagement Groups:
Telegram engagement groups are more organized in their working as compared to DM engagement groups. Basically, these engagement groups are hosted from telegram app, and all the members get the updates via telegram groups. If any member has posted a new post on Instagram. He will let other members know about it by updating them on telegram group. Unlike DM engagement groups, the timing of Instagram posts is similar for all group members. So there is an instant response on posts of all members. Usually, within one hour, everyone gets their desired engagement on Instagram.
It is to be kept in mind that larger your telegram group is, more are chances of engagement on your Instagram posts. If you are lucky enough to be part of a large telegram group that gives you a huge engagement on your Instagram posts regularly. Then you have a chance of featuring on Instagram explore page. This will do wonders for your Instagram presence. As your Instagram followers will reach a whopping number as your Instagram activity increases. Also, there are no limitation of number of members on telegram groups like DM groups. Which has a limitation of maximum 15people for one group.
Hashtag Usage to Get more Followers on Instagram:
The use of proper hashtags can also help you increase your Instagram following. The old concept of bombarding your post with different hashtags has changed now because it will yield no good. You have to be smarter while using hashtags on your Instagram posts now. Some of the techniques to incorporate better hashtags on your post are given below:
Make use of relevant hashtags which include the terms that are linked to niche of your business. This can expose your Instagram page to the audience that is searching for pages operating in your domain and increase your following.
Use popular hashtags related to your niche. It will really boost your Instagram activity and increase your number of followers as well. There are many tools that can give you the listings of most popular keywords of different fields.
Try to use unique hashtags for different Instagram posts as it will also help to derive variety of audience to your page.
Use hashtags that are more purposeful and determine the essence of your work. Like for example if you have an Instagram page for sportswear, then you can use popular hashtags like #sports, #fitness or #fitness wear. In this way, you will also derive audience on your page, and your posts will also make some sense.
Use popular hashtags of your niche on Instagram stories of your page. If you use the most popular hashtags, then the audience that will search for them may also come across your story.
Build a Unique Identity of Yourself:
Instagram is not all about being an opportunist to get more audience rather it about making a unique identity that will define your presence. The audience that is on Instagram is not only there to get knowledge or information rather they also want to have a good time. So, if you consider the thinking of your audience before posting anything, you are more likely to get better outcomes. Try to define a particular style for your posts like vintage or trendy that is relatable to the target audience. For example, if you are running page for jackets, then you can make old school and retro your theme by posting pictures of popular rock stars wearing leather jackets and cool stuff like that. In this way, the audience that has interest in that genre will definitely follow your page because they will expect to see more similar kind of stuff.
It is to be kept in mind that building an identity does not means posting similar types of posts every time rather you need to keep your audience on their toe sand surprise every now and then. But keeping your domain in mind is very important like if you are running a page for sportswear and suddenly start posting pictures of cute dogs, it won’t work out. You have to pleasantly surprise them rather than going haywire in your thinking. Like if you have sports wear page then every now then share an inspirational post of a popular athlete with motivational description and athletic hashtags. What it will dois, it will increase your probability of getting more audience on your page because someone might like the description or trendy hashtags and stardom of the sportsman is additional advantage.
Promote your Instagram Page on Other Platforms:
Another important way to get more followers on Instagram is by promoting your page on other platforms. This is one of the most effective ways to get derive more audience on your Instagram page because you can reach out to a large number of viewers on different platforms like Facebook, Twitter, BuzzFeed, Snapchat. Post your Instagram link on your bio in all the social media platforms. If you post any content on other pages like blogs or marketing articles then sharing link of your Instagram page at the end is not a bad idea. It will increase your chances of getting a big audience many times as you will expose your page to users of multiple platforms.
Try promoting your page on popular platforms rather than wasting time on underrated ones. Platforms like BuzzFeed allow you to form a community including members that operate on similar niche. This can help the members get mutual promotions for their pages by developing links with each other. In many cases, you have a huge audience on one platform and lesser on other then you can use that to your advantage. Like there are many people who are not familiar with high-tech platforms like Instagram and snapchat but are active on more older platforms like Facebook. If you reach out to your networks on Facebook and ask them to follow and promote your Instagram page with their networks and so on. It will set a chain reaction to get you more and more followers without putting in much effort. It is recommended to share your Instagram link rather than username because it is more convenient for viewer as it will drip him directly onto your page.
Ask Other Influencers to Promote your Page:
Promoting your Instagram pages through popular influencers is a good way of getting more followers. Influencers are the people who have a good presence on Instagram with huge number of loyal followers. The endorsement done by these influencer scan be very effective for favourable outcomes. The influencers can be celebrities, social media personalities or popular pages that cover your niche. Irrespective of kind of influencer, you will see a rise in the followers list of your page. There are two ways to promote your page through influencers which are given below:
You pay the influencer to promote your post. Usually, influencer do not endorse anything for free, so you have to pay a price for your promotion. According to an estimate, influencers charge around 300$-1000$ on average per sponsored post. In case of celebrities, this price can go as high as 10,000$ per endorsement. It may seem to be a very costly option but getting your page endorsed by a popular celebrity with large number of loyal followers can do world of get for your Instagram presence.
If you are lucky enough to have a good enough PR with influencers, then you might get a shout out for free. This is probably the most ideal case for getting a promotion for your Instagram page, but it does not happen very often.