Your digital marketing efforts depend on your website, including search engine optimization (SEO), pay-per-click (PPC), social media marketing, and so on. Considering that your website performs an important role, it should be fueled with the latest and most updated strategies and trends to reach users' expectations. 


As we're well aware that in this era of modernity, reaching out to someone using a physical location is rather inconvenient. Especially when you can have a top-notch website where hundreds and thousands of people can visit your shop all at once; therefore, most businesses have recently recognized the importance of having a digital presence. Websites are being created at an alarmingly high pace, especially since the COVID pandemic when meet-ups with someone were made next to impossible. The site Efy states that there are approximately 1.1 billion websites up and working, and they will only double in number in the coming years. 


You will find the most updated amendments in this blog that you apply to your website to make it shine, thrive even further, and generate the most efficient results. The saying, "First impression is the last impression." still is significant. 



About 50 milliseconds is the span of time provided to your web designer to attract a potential client because that is how long it will take anyone to form an opinion about your website based on your web design. Factors that indulge a client are spacing, structure, colors, fonts, texts, etc. You can avail Best Website development services from an experienced service provider who ensures that all such requirements are met.


To have your users form a decent aesthetic judgment of your website, it should be of little visual complexity and high prototypicality. Meaning and it should be

 . Simple - minimalism is the most effective and used trend, as it shows the lowest possible visible complexity.

 . Representative - what your website is offering should be in accordance with what you publish on your website. 

 . Familiar - users usually find it inefficient and untrustworthy when your website goes off track with what it's selling and what it's representing. Forming a negative opinion leads to negative reviews. For i.e., a website selling cosmetics should only display cosmetic-related images and nothing else. 


Competition in the digital industry is through the roof. You need to generate a favorable and trustworthy first impression to avoid being taken over by your competitors. 



Browsing Through Mobile is the Future

Google has proven that over 75% audience prefers a mobile-friendly website. One of the major impacting factors is the website's compatibility with phones. Focusing on mobile optimizations for the latest 2022 trends should be one of your top concerns. 


A hassle-free mobile experience is a necessity for any website. Even then, 95% of users claimed their mobile browsing experience was challenging as sites were not developed for mobile browsing. About 50% of the mobile-using audience was exhausted from dealing with a non-user-friendly website. And about 45% thought visiting the such site was a waste of their time. This is very troublesome for your website reputation as well.


Following are the top tips to optimize your website to be mobile-friendly. 

 . Signify - to mention essential features on your page. Like a description of the products or services, you offer, your logo, an accessible navigation menu, and CTA. A live chat button will also render helpful. 

 . Legible Write-Up - it has been proven that your readers read only 20 percent of the text. So it is essential to use bold fonts and make your text as indulging as possible. 

 . Settle Mobile Layout - it is a given that mobile screens are much smaller than desktop or computer screens. Therefore, the mobile layout of the website should be considered. Different factors make it easier to surf through a website unbothered. For accurate texting, a minimum of seven to ten millimeters gap is required between the characters. Thumbs one should be kept in mind, and the layout should be based on such factors. Features like an easily accessible menu and CTA should be kept within the thumb zone. 


It is truly exhausting to keep up with this era's ever-changing trends. Hiring a website design agency will prove beneficial to you in the long run.



Speed Optimization of Your Site Should be Your Top Priority

As stated by Google, the chances of increasing your clientele can rise up to 32% if your website loading goes from 3 seconds to 1 second. Website loading speed is crucial in deciding the bounce rate the site will have to face. So before anything, businesses should consider their website loading speed and optimize it accordingly. 


It has been observed that consumers of the current era have a significantly short attention span, which usually leads them to bounce off to another website that might load faster—losing your client. 


Following are a few things that will help in your website speed optimization

 . Keep Track of Your Speed - factors affecting your speed are countless, so it is usually helpful to keep track of your website speed. Usually, problems that can become significant inconveniences are detected early on when you check your website speed. 

 . Squeeze Image Size - images usually impact your site speed as large files take time to load, decreasing your site speed. Web design statistics state squeezing 22MB images down to 300 kB has resulted in a rate increase of 70% 

 . Reduce the Number of Plugins - plugins are helpful for a WordPress site in many ways, like speed and overall performance. However, enormous amounts of plugins might result in decreasing your site speed.


Practices such as hosting websites that are highly crucial for enhancing or completely destroying your website speed can't be carried out with business owners, especially those who lack experience in web development. 




Getting a web designing agency involved will help you stay atop the trends and optimize your website speed. Hosting services will be provided to you, which will really help in increasing website speed. 


Personalized Experience When Shopping

About 49 % of online shoppers prefer personalized recommendations and would buy impulsively when shown such results. 


Some Other Points to Signify the Importance of a Tailored Shopping Experience

 . About 70 percent of users are exhausted and frustrated when their experience is not filtered according to their likes and dislikes. Says Segment Web design stats 2022.


 . 93 percent of consumers claim to only purchase from brands that provide with personalized results. As stated by web design statistics 2022. 

 . About 68 percent of buyers stop purchasing from sites that lack personalized tactics. Claimed by Smart Insight web design stats 2022. Working on these tips will help your business thrive. A personalized experience desired by most consumers is the best way to help achieve your goal. 


Experienced and Skilled Website Design Agency

To see your website on the top, it needs to be carefully and skillfully developed, catered to, and optimized according to the newest trends. So, working with an experienced design agency is a smarter way to go through your website. But many people prefer the cheaper route, where they either develop the website themselves or hire low-cost designers whose work could be better. A quick tip: this only becomes more costly in the long run. 


Thankfully, NetMaticO is here for you. We will provide you with a custom site design that will be the bridge between you and your consumers. Considering the latest trends and tactics, we will create a website to help you excel in your business as much as possible. You will have to invest initially, but we will make sure to make your every penny count. 


To Conclude

Trends and techniques keep evolving and improving; you have to evolve and improve with it. Otherwise, you'll lose your relevance. Multiple brands cater to the same type of products, so the website design usually sets each brand apart and decides if yours will be profitable or not. 


The factors mentioned in this blog, like your website being aesthetically pleasing, optimization of speed, mobile friendly and efficient personalized results, are the steps to elevate your relevance and importance.


You can trust NetMaticO the best digital marketing agency when it comes to developing your website. We'll help you stay up to date and don too of your game, strengthening your online reputation and trustworthiness. We also provide e-commerce and WordPress web design services to help you find all you need right here. You can contact us to make your business flourish!


For a Deep Insight into website design and user experience, you can read "Web Design and the Role of User experience UX – All you need to know."