Six Ideas For Developing An Organic Social Media Strategy In 2022
You've probably heard about the declining reach of organic social media posts. You're probably wondering whether you should continue to invest time, effort, and resources in an organic social media marketing strategy in 2022.
Organic social media is still valuable in 2022 & can help you connect with prospects, build customer relationships, and increase sales. To keep your organic social media strategy relevant, you must keep up with platform changes.
Consider yourself to be a surfer and the social media landscape to be your ocean. You keep an eye out for a rising tide in your case, a new social media feature or industry shift that you can ride.
To catch the wave, you must paddle quickly, stand on the board at the right time, stay balanced, & ride the wave towards the shore. Marketers must also strategize and execute strategies quickly while balancing organic and paid social media.
If you want to ride the waves, you've come to the right place! Continue reading to learn more about the following:
- Organic social media marketing strategy
- The Advantages of Organic Social Media
- Paid social media vs. organic social media
- In 2022, develop an organic social media strategy.
What Exactly Is An Organic Social Media Strategy?
An organic social media strategy is your strategy for promoting your company on social media. An excellent strategy to engage with your audience includes using free tools and posting content on social media. On your page, you can share content such as posts, photos, videos, memes, and stories.
What Are The Advantages Of Using Organic Social Media?
Now that you understand what an organic social media strategy is let's look at the advantages of developing one.
An organic social media strategy is an important part of your marketing strategy because it allows you to strengthen your connection with your customers on a large scale. It makes sense, given that there are 5 billion active social media users!
When properly planned and executed, you can reap the following benefits from organic social media:
- Free distribution of your brand's story to a larger audience
- Establishing the personality, values, and positioning of your brand
- Build & strengthen relationships with your customers and prospects by sharing informative, inspiring, entertaining, and shareable content.
- Engaging with your clients
- Helping your customers with their problems or questions
- Creating a community around your brand
Which Should Prioritize: Organic Social Media Or Paid Social Media?
Before we dive into developing an organic social media strategy for 2022, remember that a comprehensive approach to social media marketing necessitates both organic and paid strategies.
Consider organic and paid social media to be two types of surfboards. Both are excellent pieces of equipment, but they serve different functions. You will use both organic and paid social media to achieve your brand's objectives.
- When you want to, use organic social media:
- Maintain your relationship with your current customers or audience.
- Tell the story of your brand.
- Establish the credibility of your brand.
- Provide existing customers with customer service assistance.
When you want to, use paid social media:
- Reach out to new audiences or people similar to your current customers and followers.
- Users who interacted with your posts or page on social media should retarget.
- Encourage a specific audience to become leads and convert.
- Boost an organic post that is highly engaging or shareable.
To summarize, the debate is not between organic and paid social media. Both are beneficial to your social media marketing strategy. Use organic social media to strengthen your bonds with your current followers and customers. Use paid social media to reach out to new users and persuade them to become leads.
NetMaticO can assist you in getting started with paid social media marketing. To speak with a strategist, please get in touch with us online or call +1-807-700-9777
In 2022, Develop An Organic Social Media Strategy
A solid social media marketing strategy includes both organic and paid efforts. Now, use the following guidelines to develop an organic social media strategy:
- Determine which social media platforms will be your primary focus. Make it simple for customers to find you on social media.
- Plan your organic social media posts for the month using a content calendar.
- Use the 80/20 rule when creating useful and promotional organic social media content.
- Join groups and communities that are related to your brand.
- Monthly evaluate and monitor the performance of your organic posts.
Let's take a look at each one individually:
1. Determine Which Social Media Platforms You Will Focus
Before launching your organic social media strategy, you must determine which platforms you will use. This tip applies to your paid social media strategy as well. Examine where your target audience spends their time to determine your brand's best social media platform.
Are they unsure which one they prefer?
Send an email to your existing customers to conduct a quick survey. Take this opportunity to thank them for their business and let them know you'd like to connect with them on their preferred social media platform. You can then inquire about their preferred social media platforms.
Monitoring your competitors' organic social media presence and activity can also provide you with information about where your customers and prospects are. Once you've determined where they are on social media, you can decide which platforms to focus your efforts on.
Finally, compare the demographics of each social media platform to those of your customers. Is your company looking to reach more adults in the United States aged 18 to 29? Take a look at Instagram, Snapchat, and TikTok. According to Pew Research Center data, 71% of US adults aged 18 to 29 use Instagram, 66% use Snapchat, and 48% use TikTok.
2. Allow Customers To Easily Find You On Social Media
Increase your social media presence by making it easy for customers and prospects to find you. If you use multiple social media platforms, use the same account name on them to make it easy for people to see you.
Connect all of your social media pages and accounts. You should also include a link to your social media pages on your website. This way, your website visitors can interact with your organic social media posts!
3. Use A Content Calendar To Plan Your Monthly Organic Social Media Posts
A content calendar is a straightforward but critical tool for your organic social media strategy. It's a good idea to plan your organic social media content a month ahead.
Why? A content calendar provides a monthly overview of your organic social media content, assisting you in developing a cohesive strategy and identifying content gaps. Your content calendar can also help you balance your content throughout the month, so you don't overshare one type of content.
Preparing seasonal and holiday posts to stay relevant with your followers is another advantage of using a content calendar. It's nice to honor mothers with a heartwarming Instagram reel or image during Mother's Day weekend. You can promote your Father's Day sale when Father's Day arrives.
4. Use The 80/20 Rule For Your Helpful And Promotional Organic Social Media Content
The 80-20 rule is still valid in 2022. This rule states that your content posts should be at least 80% informative, entertaining, or educational, and only 20% of your posts should promote your products and services.
Consider yourself a social media user. You would value brands that share informative posts. So, when it comes time to solve their problems or meet their needs, you'll remember the brand that educated you, made you smile, or made you laugh.
5. Participate In Groups And Communities Related To Your Brand
Groups are interest- or niche-based online communities available on social media platforms such as Facebook and LinkedIn. Members can make posts, ask questions, and respond to the posts of other users.
Groups are great places to get a feel for your target audience. Use it for social listening.
Are your target customers discussing your brand or one of your competitors? What are their annoyances? What solutions are they looking for from these organizations?
You are welcome to participate and share your thoughts and solutions. However, avoid hard selling. Establish the credibility of your brand, and someone else may recommend your company as a solution to a member's needs.
Join a few social media dog groups to read product reviews and exchange canine enrichment ideas with other pet owners. Even though no obvious brands are promoting their products in these groups, these online communities have persuaded you to try new toys for your puppies!
6. Measure And Monitor The Performance Of Your Organic Social Media Posts Every Month
Finally, don't forget to assess the performance of your organic social media posts. Know which metrics to monitor and strive for a better organic social media strategy the following month!
What topics piqued your audience's interest? What kind of content did they prefer? Which social media posts drove the most traffic to your website?
You can learn which topics resonate well with your audience by evaluating the monthly performance of your organic social media strategy. You'll also learn about your customers' concerns, problems, and attitudes toward your brand.
These insights can assist you in planning your next organic social media content calendar and learning more about your customers.
In 2022, Begin Your Organic Social Media Strategy
Organic social media is still a valuable tool for cultivating relationships with customers. As the best digital marketing company in Canada, NetMaticO can assist you in developing an organic social media strategy for 2022. To speak with a strategist about our social media services, contact us online or call +1-807-700-9777 today!