Do you know what you want to accomplish with your company? Have you determined how social media will help you achieve your objectives? When social media management follows, it can result in exponential growth. To succeed, you must set clear and well-defined social media goals. You can ensure that your actions are meaningful if you have explicit goals and measurements.

Through this blog, you'll learn how to set goals that will help you:

  • Gaining more customers

  • Increase revenue and

  • propel your company forward

Three Steps To Setting Achievable Social Media Goals For Your Company

Before You Begin, Consider the Previous Year

Before setting goals, you should take a step back and reflect on the previous year. It will assist you in highlighting and analyzing what worked and what did not.

Find a quiet place & write down your responses to the following questions:

  • Is your company where you want it to be?

  • Have you completed all of your objectives?

  • Is your target audience exactly who you want them to be?

  • Is your revenue increasing at an exponential rate?

All of these reflect in your business and social media objectives.

Step 1: Develop High-Level Social Media Goals

Begin by outlining your top three social media goals. Remember that these should support your primary business goals. They should also push and inspire you. One of the most effective ways to determine whether you've set the right goals is to ask yourself:

Is this something that, if accomplished, would completely blow my mind?

This question should elicit a resounding "YES!" from all of your objectives. After establishing your goals, it's time to develop three key business or social media outcomes for each.

While objectives are what you want to accomplish, key results are how you'll get there. After you've written these down, take a moment to write down one Stretch Goal - the BHAG (Big Hairy Audacious Goal). It should be a high-performance, ambitious goal with a significant impact on your outcomes. Make it clear, compelling, energizing, and laser-focused.

Step 2: Prioritize Your Goals

The next step is to prioritize your goals and determine the result. As a result, for each objective, respond to the following question:

When I achieve ______, ______ will (increase, improve, or change dramatically by) ______ (percentage, number, leads, etc.).

Be as specific as possible about the outcome. If you can't see it, you'll never be able to take the necessary steps to get there. 

Step 3: Develop A Plan Of Action

You've made a list of your objectives, and now it's time to make sure you follow through and make them a reality. You must visualize what needs to happen to achieve your objectives, and what you require is a strategy. It is where you'll work out the small daily details that will shape your action plan.

Set deadlines for each of these goals & objectives. Deadlines are the fuel that drives your social media goals and the milestones that keep you motivated and inspired by your ultimate goals.

Keep your goals in front of you once you've written them down.

Final Thoughts

When you look at your goals, they can appear unattainable, and you must break them down into smaller actionable steps and begin incorporating them into your daily to-do list. Contact us if you have any questions related to social media management and marketing.