The Covid-19 outbreak drove several organizations across industries to hasten their digital changes to compete and survive. As the world and its consumers become digital, a company's success depends on how digital it can become. As customer behaviors, information consumption, and processes have changed, this applies to B2C and B2B sectors. According to Statista, spending on digital marketing services and transformation technology expects to reach $1.8 trillion in 2022 and ...
We are living in a digital transformation era where practically everything is digitized, forcing every brand and company to participate in the digital world somehow. However, in the face of quickly evolving technology and an ever-increasing number of competitors, simply "being present" on the internet is never enough. Establishing a lasting online presence is becoming increasingly crucial; unfortunately, it is also becoming more challenging because we realize that there are many dif ...